![]() These programmers, specializing in different kinds of software, are in some cases already bypassing collaboration with the marketers and going straight into the development of applications used for business analytics purposes. To this extent many IT departments are employing Data Architects, Big Data Managers, Data Visualizers and Data Squeezers. ![]() Perhaps the most appealing one from a career standpoint is to reaffirm our value in the new world of highly-engineered, relentlessly growing and often inflexible IT systems, filled with lots of data someone thinks could be very useful if only appropriately analyzed. This requires us to improve our ability to deal with large datasets, which may have several benefits. ![]() We, the marketers, should defend our role of strategic decision-makers by staying in control of the data analysis function that we are losing to the new generation of software coders and data managers. If you are not the hammer you are the nail. This article is for marketers such as brand builders, marketing officers, business analysts and the like, who want to be hands-on with data, even when it is a lot of data. Today we discuss how to handle big data with Excel. ![]()
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